Sometimes you have to create the art before you can direct it.
Know how people say to someone who seems stressed that they should switch to decaf? Yeah… I hate that too.
The client wanted it to appeal to everyone, not just people interested in health juices. Instead of trying to highlight the grocery list of ingredients, which included such exotic/esoteric stuff like chokeberry and sea buckthorn, I decided to capitalize on the package’s unique shape and literally put a face on the brand.
Evergreen piece on tile installs.
These turned up in Lürzer’s, baby!
I created some illustrations for their site.